The community is growing in popularity as progress towards completion continues. Where once there was just desert, now there is a thriving community. The number of restaurants and retail shops is increasing with new projects being handed over. JVC residents enjoy the calm ambiance of the area, surrounded by lush gardens evoking a much-needed sense of serenity in a bustling metropolis like Dubai. The close proximity to such areas like Dubai Marina and JLT keeps weekends interesting and the lack of traffic makes commuting to the city fuss-free.